Let's get to know each other!

Animal lover through and through. My top three? Dog, Llama, and Giraffe. In that order. Travel mad. I believe the world is here for us to explore and to learn new cultures.

My story

I have over a decade of experience in and around user research, customer and user experience, and managing teams of designers, working with clients such as Bupa, Audi, Barclays bank, and co-op bank among others. My genuine interest in how users interact with everyday digital products fuels my desire to make the complex intuitive. I do this by fusing the latest technologies with current thinking in UX learnings and industry standards.


I graduated with a First Class Honours degree in Design Futures from the University of Salford. 
During my studies I specialised in usability and user experience design. 
Prior to this I gained a merit pass on a GNVQ Information Technology course.


My career has spanned across many industries, I have worked in small and large agencies, as well as working in-house, this includes working across multiple industries from around the world, including: banking; healthcare; education; automotive; telecommunications; gaming; retail; sports; government; financial; travel; energy, and e-commerce.


Today I spend much of my time working on product strategy, along with user research, user experience and user testing for companies and design agencies from all over the world.

I am a proud member of Toptal, a company that prides itself on only hiring the top 3% of designers from around the world.


Driving change for leading brands

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