core skills- experience

If you think good design is pricey, you should see the cost of bad design.

If research is the foundation, then UX is the pillar, getting this bit right is the difference between success and failure.

From user stories to user journeys, information architecture through to high fidelity wireframes. When done correctly, the UX process aims to answer questions and reduce any costly redesigns in the future.


UX is a ‘YUGE’ field of expertise, so it’s good to understand where you are within the process. The first stage will be to sit down and discuss what you are looking to gain out of the process.

Wireframes? Tick! High fidelity prototype? Tick! Full Information Architecture? Tick. Interaction design? Tick! Accessibility? Tick! End-to-end UX? Tick! No job is too big or too small (I know, such a cliché) but it’s the truth.

I have worked on projects with teams of people and operated by myself when needed. I have worked as a mentor to juniors within agencies just passing my eye over their work to make sure everything is tickety-boo. It all depends on your needs.


UX has been my passion for over a decade, leaving school, I was avid if not over-ambitious web developer. It soon became apparent though that my desire wasn’t in building the product but creating it and letting someone else make it. I only class my UX career as starting after I graduated from University, but the seeds were sown a lot earlier in life.

I have been fortunate enough to work for some of the largest companies in the world working on world-class, groundbreaking products. More recently spending some time in Asia, getting to grips with how people interact and use digital products.

Working both in-house and in agency environments enables me to fully understand and implement innovate practices and processes that get the best out of the team as well as the product.

A selection of methodologies

Every project is different, below are a selection of methodologies I use to get you your results, what I use depends entirely on the demographic of your user base, your budgets and time constraints. 

Experience Mapping

Rarely used by many, but it is hugely advantageous in understanding the overall journey and the touch-points with digital, both before and after. It may also help inform other areas of your business. You need it. End of.

Persona Generation

Who are we designing the product for? Creating emotion and creating a connection is imperative to creating a product for the right people. Personas are made based on existing and new market knowledge.

User Stories

What does your user want, and how are we going to get them there? This is important in informing the rest of the UX process and making sure we have something to refer back to at any point in the process.

Information Architecture

The ‘nuts and bolts’. It takes all your content and groups it together in the right way, so users find it easy to navigate. It’s no mean feat, but the payback is invaluable (card sorting helps us to make the right decisions).


The ugly sister of the process, but this allows you to iron out any niggles, setting the structures and flows before applying the warpaint. They can also be used as prototypes for user testing. Snazzy!


Low fidelity, high fidelity (paper) – there are so many tools out now to get a prototype into the hands of users to be tested, analysed, refreshed and then tested again.

Card Sorting

Card sorting is the process of getting users to group items into either pre-defined categories or categories that they define themselves. Doing this allows us to see patterns and build the navigation according to the mental model the users have in their head.

Use Cases

Use cases look at the differing scenarios a user may encounter when visiting your product or service. Understanding this allows us to understand the different journeys we have to design.

Focus Groups

Focus groups if done incorrectly, can lead to dirty data. The key is to understand the room, ask non-leading questions and not let any one participant become the group spokesperson.


Storyboarding is the process of planning out the different journeys a user or potential user may have with your product or service. It can be broken down to existing behaviour and intended behaviour.

User Journeys

User journeys, like storyboards, map out the journey the user will be taking through the system. User journeys are less visual and look at the differing touchpoint – you have happy paths, sad paths and bad actors, and they all have to be mapped out before wireframe, to understand each stage clearly.


No-one, and I mean no-one comes up with the best design first time around. Take this portfolio, for example. It went through many iterations. Ideation allows us to come up with concepts and ideas that can be binned or moved forward depending on the results from testing and stakeholder buy-in.


Accessibility is another facet that is often overlooked within the design industry but is especially important (and not just because of the fines). Accessibility makes sure we are designing for all and is a really good practice that should be continued through to development and other areas of the business.

Ready for liftoff?

Are you ready for a chat? Get in touch below, if not, why not check out other areas of the site, in the meantime scroll down for some flattery from previous colleagues.

I mean it’s on the internet so it must be true (source: LinkedIn)


See the work for yourself.

I mean don’t take my word for it, check out the work in the portfolio section and let me know what you think. Just click on one of the images to go straight there

If there’s else, you need to know that you think I have missed out, please get in touch. Problems with the site? That’s on me – I’m no web designer, but I try my best.

You can get hold of me below or keep browsing the site.

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