A heuristic evaluation looks at your product or service and analyses it against a set of rules and principles; the outcome is a report of the findings and a list of recommended changes based on the goals and objectives of your business. It’s the quickest and easiest way to get insight into potential issues you may have.
The evaluation can be conducted on your top 5 landing pages, or even your checkout process should you have one.
As well as the heuristic evaluation there is the option to add on additional elements such as an accessibility or SEO evaluation.
Analytics are the fundamental basics of tracking user behaviour – sometimes it’s hard to know how to set these up, or more importantly, understand what’s being received, without the right training and understanding many people make mistakes in deciphering what’s going on and make changes that harm the product or service unintentionally.
At set intervals (monthly / bi-monthly) I can help you to understand exactly what’s going on – delivering a report with a list of findings and recommendations based on your companies goals and objectives.